072: [ModMarketing] How to Set Digital Marketing Goals

Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketing team know what you’re working towards? Setting goals for digital marketing programs should always be the priority. This is the second episode in the special [ModMarketing] podcast series. This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive your firm's growth.And in this episode, I am sharing how to set your digital marketing goals. I’ll explain how to begin goal setting, what SMART goals are, goal examples, and best practices.🌸 Content Marketing Clarity is OPEN! 🌸Stuck in the online marketing maze? With my course, in just 4 weeks:✨ Attract dream clients.✨ Boost firm revenue.✨ Reignite your marketing passion.From strategy to showcasing results, I've got you. Ready to elevate your game? Join me and shine: marketerstakeflight.com/clarityWant more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.