060: Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm

We all know how difficult it’s been to find and hire experienced marketing coordinators for our AEC firms.We are all usually underwater with deadlines and need help. Once we get that approval to hire, we need to not only find someone quickly but get that person up to speed and fully functionally ASAP. If you are one of the lucky ones to find this AEC marketing coordinator unicorn, you will want to make sure you set a great first impression, so he/she stays with your company for a long time. This is where a great onboarding experience can come into play. And that’s what today’s episode is about. I’m going to break down the different phases of onboarding and give you some ideas to make this experience better for the new hire and you so everyone feels good about the decision and even better, the new hire can feel like they are making meaningful contributions right away. Here are some episode highlights:Defining what onboarding is and isn’tHow you can start to make a great first impression before the new hire’s first dayTwo tools you can prepare to help the new marketing coordinator be productive fasterSetting the right first impression on the first dayBest practices to make the first 90 days productive and rewardingExamples of how to make the first year successful – for both you and the new hireHow you can shape the new hire onboarding experience, even if HR already has their ownI provide you with two download freebies to help you start enhancing your marketing onboarding experience – the Resource Guidebook and Help Source Card questionnaires. You can download those for free over on the show notes page – marketerstakeflight.com/60. I hope you enjoyed this episode. I hope this gives you some ideas to enhance your new hire onboarding experience for your marketing department. I know we have a lot of creative people in the audience. So tell us, friends, what are some creative ways or experiences you provide to your new marketers? Share them with us in the comments on the show notes page. 🚀Ready to take your content marketing game to the next level?Join me for my popular masterclass: 3 Effective Strategies to Boost Your AEC Firm’s Online Presence! It’s free!In this masterclass, I’ll share my proven principles to clarify, simplify, and amplify your content marketing to cut through the online noise and attract the RIGHT audience.Join me here >> marketerstakeflight.com/boostWant more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.