Everything You Need to Know About Unleashing Creativity and Authenticity in Orthodontic Marketing

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today we have a special guest Tony Peniche from Peniche & Associates joining us on the show. Tony is an expert in marketing, and has a particular grasp on the millennial generation. From being brave enoughto run with an idea to honing in on your target market, we will cover it all. Let’s get started! SummaryTony Peniche, Chief Innovation Officer at Peniche & Associates, shares his insights on marketing and branding strategies for orthodontists. He emphasizes the importance of authenticity and creating memorable experiences for patients. Tony advises against following trends blindly and encourages doctors to focus on their specific audience and their interests. He also provides tips on turning patients into marketeers and expanding social media following. Tony's hidden talent is his lucid imagination, which allows him to visualize and manipulate ideas in his mind. In this episode, Tony shares his journey of discovering his unique imagination and realizing that not everyone thinks the same way. He explains how he can vividly imagine different environments and experiences, even to the point of physically feeling the sensations. Tony also highlights the importance of identifying individuals with hidden talents in the office and involving them in planning and decision-making processes. TakeawaysFocus on authenticity and create content that speaks to your specific audience.Turn your patients into marketeers by providing opportunities for them to share their experiences.Consider the interests and preferences of different demographics, including millennials and adults.Curate memorable experiences for patients by paying attention to details and creating a unique atmosphere.Don't feel pressured to follow every marketing trend; focus on what feels authentic to you and your practice. Imagination can vary greatly among individuals, with some having unique abilities to vividly visualize and experience things in their minds.Identifying individuals with hidden talents, such as pronounced lucid imaginations, in the office can be valuable for planning and creating memorable experiences.Not everyone thinks the same way, and recognizing and embracing different perspectives can lead to innovative ideas and solutions.Engaging individuals with unique talents in the decision-making process can enhance creativity and contribute to the success of projects and initiatives.https://leeannpenicheandassociates.com/https://www.facebook.com/PenicheAssociates/https://www.instagram.com/penicheteam/ Connect With Our Advertisers Kaleidoscope - Orthodontic Digital Marketing GreyFinch - Web Based Practice Management SoftwareSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Chapters00:00 Introduction and Background03:12 Marketing Strategies and Branding08:20 Marketing Ideas for Younger Doctors14:25 Millennial Marketing and Beyond18:47 Expanding Target Demographics22:44 Getting Started with Marketing23:27 Authenticity in Marketing29:34 Expanding Your Following32:16 Top Tips for Marketing39:50 Conclusion and Contact Information41:46 Hidden Talent42:20 Discovering a Different Perspective43:15 Exploring Different Types of Imaginations44:23 Identifying Hidden Talents in the Office45:01 Taking Advantage of Superpowers Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Johnny Mitchell