Aligning Smiles and Strategies: A Deep Dive into GC Orthodontics

Welcome to the Hey Docs! Podcast with your host, Jill Allen. Today we are joined by Marc Katz from GC Ortho. As you may or may not know, GC Ortho has been doing some pretty amazing things in regard to company culture and organizational values, so I wanted to have Marc on to share their story. There is a lot to learn. Let’s Dive In! Summary In this conversation, Jill interviews Marc Katz, the Orthodontic Division Director at GC Orthodontics. They discuss the history and philosophy of GC, the importance of teaching and learning in the industry, and the company's focus on creating a positive work environment. They also talk about the communication loop with customers and the quality of GC's products. The conversation highlights the importance of consistency and the value of building relationships with customers. Marc shares his advice for new orthodontists and emphasizes the importance of continuous learning. Takeaways GC Orthodontics is a company with a rich history and a strong focus on teaching and learning in the industry.Creating a positive work environment and involving employees in decision-making can lead to better collaboration and a more successful business.Effective communication with customers is essential for building strong relationships and providing excellent service.Consistency and quality are key factors in the success of orthodontic products.https://www.gcorthonline.com/ Connect With Our Advertisers Kaleidoscope - Orthodontic Digital Marketing GreyFinch - Web Based Practice Management SoftwareSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Chapters 00:00Introduction and Background02:13Philosophies and Culture03:13Importance of Teaching and Learning07:04GC Heart and Company Philosophy09:02Employees as Associates10:18Importance of Collaboration and Employee Involvement11:20Creating a Positive Work Environment12:48Effective Communication with Customers17:20Building Relationships and Listening to Customers23:47GC and Tomi Products26:46Consistency and Quality of Products33:45Final Thoughts and Contact Information Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits:Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Johnny Mitchell