143: The Elements of a Great Business Development Plan

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.✨ What you'll discover:Why generic BD templates don’t always cut it for AEC.The link between Strategic Plans, BD Plans, and Marketing Plans.Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections).💡 Golden Nugget: A strategic plan is your 3-5 year vision (hello, Google Maps destination!). Your BD Plan? It's the turn-by-turn directions to get there. 🛣️🎁 Freebie Alert: Get a handy BD Plan outline. Find it in the show notes at marketerstakeflight.com/143. And if you're all in, dive deeper with the BD Planning Mini-Workshop at marketerstakeflight.com/BDPlan.🔔 Don't miss out! Subscribe for more empowerment-packed episodes tailored for AEC marketing pros. Catch ya next week! ✌️Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.