129: [Branded] Managing Marketing Content with Ease

What if you could master your marketing content management? Throughout this [Branded] mini-series,  I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly. The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to explore the traditional content lifecycle stages and understand the pitfalls of poor content. Toward the end, I'll walk you through the eight steps to a successful content lifecycle management process. If you're ready to turn your marketing department into a well-oiled machine, this episode is for you! 🎉 This series is made possible by OpenAsset, the top-notch digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn how OpenAsset can transform your brand management game. 🙌 Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.