064: How to Organize Your AEC Proposal Content Creation Process

Imagine how it would feel when you are able to manage a proposal process from start to finish that is planned, organized, and follows a predictable schedule. You not only know the steps involved in any proposal response situation but take charge of the entire process and delegate with authority and confidence.You are confident your proposal is compliant, customized, and showcases your firm as the best. After you hit that submit button, you feel like a success. It makes your entire marketing department (which might only be you) proud. Firm leaders take notice of how smooth the proposal process was. Can you even imagine that? Now that’s #marketingboss After managing proposals for 17+ years in the architecture/engineering industry, I have compiled a list of the activities involved in proposal management from the moment that RFP hits your desk to its timestamped by the client. I’ve boiled all of it down to three phases—Coordinating, Content Development, and Review, Finalization, and Delivery (RFD). And in today’s episode, I am going to narrow on one of those phases – the Content Development phase. And more specifically some best practices on how to approach the order in which you develop your proposal content. Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.