097: Avoid Shiny-Object Syndrome by Aligning Marketing with Firm Goals

New marketing trends may be fun and exciting, but do they align with your firm’s growth goals? Is there a way to avoid the "shiny-object syndrome" when it comes to your marketing?  Well, friend, there is.  By utilizing your firm's own documentation and leaders, you can create a successful content marketing plan.Today, I'm offering tips on how to find and refine your marketing efforts within your firm's own growth plan.  By understanding where your firm's goals are, you'll be a whiz at putting together the content you need to grow.  But what if they don’t have a plan?  I have a solution for that as well.  Listen in as we align your marketing with your firm's goals.Here are some highlights:Identifying your firm’s strategic growth goals: 2:46Where can you find these goals: 4:49What if your firm has no strategic growth goals: 6:53Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.