125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm

This is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset.In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence.I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From asking the right questions to defining your mission statement and evaluating your target audience, you'll gain valuable insights on creating content that captivates and converts.But that's not all! I share my advice on maintaining brand consistency, crafting clear calls to action, and utilizing the right tools to enhance your marketing efforts. You won't want to miss these valuable tips and strategies!So, if you're ready to take your AEC firm's online brand to the next level, join me on this exciting episode of AEC Marketing Strategies. Let's dive in and create marketing collateral that truly makes an impact!This series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more.  Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.