019: Your Venue Needs a Content Marketing Plan [PART TWO]

If you need help marketing your wedding venue business the WED Content 365 Bundle is for you. Formerly known as the "She Creates Content Calendar," this 3.0 version has been updated and combined with additional material to kick up your marketing 10x. In today's episode, we're back with Part Two of our conversation about why your venue needs a content marketing plan. Here's the scoop: What kind of content can you create to help them create the experience they want? 3. We know where clients are coming from and what content we’re creating but what do I do with the content? Where does it go? REPURPOSE YOUR CONTENT THROUGHOUT THE WEEK What is pillar content? How do you repurpose pillar content? Give a blog post example. “Feed the beast” - keep viewers on social, serve them in the way they want to ingest content 4. Don’t create content for content’s sake Email list - argument: my client has a defined life cycle Lead magnets Content upgrades Link in bio