017: Email Marketing 101 for Wedding Venues

Kinsey's COVID-19 Resource Guide Venue COVID-19 Impact Best Practices Webinar Lindsay's COVID-19 Resources for Venues What is a newsletter? Best time in business to use a newsletter? Is it only best utilized as a new venue to get the word out on updates? New Venue in the building process: build your list to keep vendors, locals, potential couples, interested parties updated on the venue process. Bring them along the journey. Give your list insider access to updates and make it clear that you do that! New Venue: use this list when it’s time to open for your Grand Opening party! The bigger the turnout, the better. Existing Venue: Filter out your booked couples on email blasts (we’ll explain why in the next point) Existing Venue: use your email list to educate, entertain and inspire potential couples. Newsletter vs creating a workflow within your CRM - when to best utilize each. Top email marketing software: Mailchimp - beginner Active Campaign - mid-level Convertkit - a seasoned expert that needs more support for a growing list Newbie: Flodesk - still experimenting