#91: Expand like You Land: Account Growth Strategies that Work

What’s the top predictor of customer loyalty? It’s not service. It’s not even a great product (although that doesn’t hurt). It’s an exceptional sales experience — and that only happens when you bring all of the elements of the customer experience together, from product to marketing. And when you align sales, marketing, customer experience, customer onboarding, and support against the customer journey, magic happens. When Amrita Mathur took on the role of VP of Marketing at Superside, she prioritized intertwining product and marketing, aligning Superside’s approach to gaps they viewed in the market and their ICP. Much of the company’s success can be attributed to this cohesive approach, and other companies should follow suit. Join us as we discuss:The importance of doing deep discovery to identify market gaps, then putting in the work to fill themWhy the experience prospects have needs to carry over throughout their journey as buyers and customersWhy your business needs a customer community and advisory board