#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs
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The theme for September on Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by Carl Ferreira to discuss approaches for creating healthy urgency in mid- to late-stage opportunities, especially when progress stalls.
#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs