#63 Break Silos Between Sales & Marketing to Unleash Innovation

Too often, sales, marketing and customer success exist in silos—and it’s stifling progress.When all three forces align, businesses thrive and customers get what they actually want and need. When they don’t, it’s easy for business to get “stuck.”On this episode of the Winning The Challenger Sale podcast, we’re joined by Margaret Mueller, Board Director, President, and CEO at The Executives'​ Club of Chicago, who reminds us of a commonly underutilized tactic for unlocking business potential: utilizing sales for customer insight and innovation.With sales on the frontlines and marketing the compelling force behind engagement, both can benefit immensely from sharing data and gaining symbiosis, especially in turbulent times such as an acquisition, brand consolidation, or uncertain economic conditions.Join us as we discuss:Learnings from what can go wrong in pursuit of alignmentBreaking down departmental silos with an enterprise-wide mindsetHunting for insight to inspire innovation with your frontline, customer-facing teams