#65 Jessica Anselmi | Vice President, Marketing @ The Sill

In this episode, Jess Anselmi talks about leveraging her experience in PR with clients like General Mills and Jiffy Lube to step into the innovation space, working in various roles, including Chief of Staff to the Dunkin Donuts CMO. She explains how demonstrating functional expertise and understanding the different parts of an organization are key to working in innovation, and shares how the garden industry is being disrupted.   Listen for advice on:Initiating leadership buy-in using key statistics Using community building as a place to develop customer insights Thoroughly researching and generating a vision before a job pivot Generating and testing a high number of ideas before applying traditional business performance metrics Learn more:Jessica Anselmi (Guest): https://www.linkedin.com/in/jessanselmi/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley Hosted on Acast. See acast.com/privacy for more information.