#19 Charlotte Diaz | Vice President, Strategy @ Critical Mass

In this episode, Charlotte Diaz explains her route from business school and management consulting to discovering the brand strategy world — at Vivaldi Partners, RGA, and now in her role at Critical Mass. She elaborates on the business imperative to focus on the customer, why she’s dedicated to creating meaningful experiences for employees, and the challenges for women rising into leadership.  Listen for advice on: Why customers define the business case for innovation The biggest challenge when it comes to thinking about strategy What it means to innovate internally for your employees To learn more: Charlotte Diaz (Guest): https://www.linkedin.com/in/charlottediaz22/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley Hosted on Acast. See acast.com/privacy for more information.