#61 Janelle James | SVP, Head of Media & Technology @ Ipsos UU

In this episode, Janelle James talks about the changing landscape of marketing, market research, and the role of both in innovation. Reflecting on her time as a Black woman in America throughout the various steps in her journey, from her MBA at Harvard to moving to Italy, Janelle sees intersectionality as a core tenet of creating something novel that resonates with larger-scale audiences and populations. Listen for advice on: Pressure testing your ideas with opposing audiences The changing importance of employee experience for companiesHow to apply intersectionality to the innovation processUsing qualitative research to create better productsLearn more:Janelle James(Guest): https://www.linkedin.com/in/janelleajames/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.co Hosted on Acast. See acast.com/privacy for more information.