#48 Elizabeth Buchanan | Chief Commercial Offer @ Rokt

WIN: Women in Innovation is proud to partner with Rokt, an e-commerce marketing technology company to feature Elizabeth Buchanan, Chief Commercial Officer. In today’s conversation Elizabeth shares how her advertising background played into re-imagining the digital experience of e-commerce. She discusses the way she’s been pivotal in scaling the company across multiple continents and throughout the market and the way gender has been embedded into each step. Listen for advice on: Implementing systemic gender and racial pay equality in the workplaceThe aspects of e-commerce that are most ripe for growthResources in getting started joining a board of directorsHow companies can maximize the value of each transactionLearn more:Elizabeth Buchanan (Guest): https://www.linkedin.com/in/elizbuchanan/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.co Hosted on Acast. See acast.com/privacy for more information.