145: How to Build Your Marketing Budget

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024.This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually makes sense for your firm. Forget the one-size-fits-all approach; I’m here to guide you through the maze of budgeting with methods that include everything from revenue percentages to competitive analysis. I’ll walk you through key questions that will shape your understanding of your firm’s financials and set the stage for a budget that aligns with your strategic vision. To sweeten the deal, I’ve got a downloadable Marketing Budget template ready for you to make your own—just head on over to marketerstakeflight.com/145. We’re not just talking theory here; we’re about actionable insights. From defining the mix of marketing and business development expenses to tracking and adjusting your spending for the best ROI, I’ve got you covered. It’s all about empowering you to lead your firm’s marketing charge with confidence and clarity. So, are you ready to dive in and start building a budget that serves your firm’s growth? Tune in now and don’t forget to hit subscribe—you won’t want to miss out on the wealth of knowledge coming your way in this series. I can’t wait to see you in the comments section at marketerstakeflight.com/145, where you can share your budgeting triumphs and challenges. Together, let’s make 2024 a standout year for your firm’s marketing success. Catch you in the next episode—until then, keep making your marketing meaningful!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.