133: A Fresh Look at Different AEC Marketing Strategies

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together.Quick Celebratory Moment 🎉Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank you. First, why bother with a marketing strategy? Think of it without a blueprint...risky, right? Even if business is booming, there’s a strategy secret that can skyrocket your success. In this episode, I break down the differences between common marketing strategies including branding, expert positioning, thought leadership and lead generation.  Then I share my controversial opinion of social media marketing and it fits within your marketing plan. Lastly, if you’re feeling overwhelmed, don’t fret. I break down the first steps to get started into bite-sized chunks so you can take action today. Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.