117: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 2

Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai.  They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm’s growth and employee development.   In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departments' inner workings and how they are perceived by their coworkers, teaming partners, and clients. We chat about the efficient use of time, effective communication, and streamlined workflows to get the job done effectively and efficiently.  Listen in to hear the different perspectives on how different-sized firms create effective marketing departments.Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.