114: Calls-to-Action 101: What They Are and Why They Matter for AEC Marketing

🎙️ Are you ready to turn your website visitors into contacts and eventually clients? It's time to talk about calls-to-action (CTAs) in AEC marketing! In this episode, I’m dishing out all the tips and tricks on creating effective CTAs that drive conversions 🤑.👉 I’ll start with the basics: what are CTAs and why do they matter for AEC marketing? Then, I’ll dive into the nitty-gritty of creating CTAs that are as attention-grabbing as a disco ball 🕺. I'll cover everything from design to copy and even sprinkle in some examples from AEC companies who are crushing it with their CTAs.👀 But where should you put your CTAs for maximum impact? I’ve got you covered with tips on where to place CTAs on your website like a game of musical chairs 🎶.📈 And of course, we can't forget about testing and measuring! I’ll show you how to track your metrics and improve your marketing strategy like a science experiment 🔬.💥 So, what are you waiting for? Get ready to create CTAs that are as irresistible as warm cookies fresh out of the oven 🍪. Tune in now and start turning those clicks into conversions!Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity.