079: Sales & Marketing Metrics that Drive Accountability

Why are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O'Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.As we are entering the season where we start our business development planning and our marketing planning for next year, having some metrics to review and look at could help with the future plans of your firm.  Listen in as Kathy gives you some reasons to prioritize these metrics and drive more accountability at your firm.Here are some highlights:Why are some decisions so hard for firms to make?: 6:05What are some metrics your firm could use?: 8:51Drive accountability to your firm: 17:18Does everything have a capture plan: 19:15Most successful capture plans: 22:05What is the goal for the information: 24:34Getting started with metrics: 26:49How long should you give it: 28:19 🌸 Content Marketing Clarity is OPEN! 🌸Stuck in the online marketing maze? With my course, in just 4 weeks:✨ Attract dream clients.✨ Boost firm revenue.✨ Reignite your marketing passion.From strategy to showcasing results, I've got you. Ready to elevate your game? Join me and shine: marketerstakeflight.com/clarity Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.