078: [ModMarketing] Content Ideas to Fuel 🔥 Your Marketing

This episode is all about content creation – the fuel that ignites your online marketing efforts.  Content is a crucial piece to attracting new potential clients to your firm as well as continuing to nurture and educate existing clients. I walk you through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out. And, stay until the end to hear about an award-winning and sales-generating marketing campaign from an engineering firm!This is just one of the episodes in my ModMarketing podcast series. In this series, I’ll walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive growth at your firm.🌸 Content Marketing Clarity is OPEN! 🌸Stuck in the online marketing maze? With my course, in just 4 weeks:✨ Attract dream clients.✨ Boost firm revenue.✨ Reignite your marketing passion.From strategy to showcasing results, I've got you. Ready to elevate your game? Join me and shine: marketerstakeflight.com/clarity Want more AEC marketing goodness? New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.