Will Paterson - Designing the Future: How Technology Transforms the Design Industry

The design industry is always changing and it’s changing fast! Businesses should be resilient with technology and creative people do just that.Joining me in this episode is an exceptionally talented designer with over 10 years of experience under his belt at just 26 years old.  Will Paterson, an expert hand-lettering artist and social media influencer who specializes in Logotype design, talks about the future of freelancing artists. Find out why people love his book “Learn Calligraphy in 15 minutes” and how he was able to rake in 472k subscribers on his YouTube channel.We discuss:• Art as an acquired taste, how to target people who will buy your style• What should you really post on your portfolio• Finding the balance between client work and content work for creative professionals• Managing the good problem of having too much work• How too much workload can affect mental health• Doing-it-all vs. starting a team• His personal creative challenge• What he sees in the future of the design industry• Why Elon Musk is his biggest inspiration as an artist• His simple but resounding personal mantraMentioned in this episode:Elon Musk: https://www.spacex.com/ Learn Calligraphy in 15 mins: https://www.amazon.com/Learn-Minutes-Calligraphy-letterforms-variations/dp/2888933497 Fiverr Youtube promotional video: https://youtu.be/U__YrDLoHRw To connect with Will, head on over to his channels:Dribble: https://dribbble.com/Willpaterson Instagram: https://www.instagram.com/willpat/ Pinterest: https://www.pinterest.ph/willpatt/ Tumblr: https://williampaterson.tumblr.com/ Twitter: https://twitter.com/Will_Paterson10 Website: https://willpaterson.design/ YouTube: https://www.youtube.com/c/breakdesignsco Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.