Rachel Zorel - Leap Of Faith: Building A Small Award-Winning Agency in the Big NYC Market

Rachel Zorel shows that a big risk, a leap of faith, and a slow build are all it takes to scale not just her business, but her professional career and personal life, too.Rachel is the Founder and Creative Director of the multidisciplinary design and branding agency 7 Layer Studio. In this episode she shares the story of taking a pivotal career shift from freelancing solo to taking on a team of creatives and building an award-winning brand agency.We discuss:Getting her feet wet first as an in-house designer then deciding to start her own businessHer humble beginnings as a solopreneur and how she learned the whole infrastructure of running her own companyKnowing what she didn’t know in order to elevate her professionalism little by littleHer transition from being a solopreneur to building a team to cater to more clients while allowing her to grow her personal life alsoHow she decided on who to hire firstHiring local vs. hiring virtualWhy she likes catering to SME clients and how she goes about vetting prospectsMarketing through social media, word of mouth, and email to promote the agency and get new clientsMaking the studio more human by featuring the team on social mediaTaking pride in providing design services that are at par with the standards maintained by larger New York City agencies The biggest challenges she’s had to face in the last five years in growing her businessBeing intentional about work-life balance as a full-time mom of fourHer Rapid Fire 10 round of questions reveals her secret talent and her manifesto about the potential that tomorrow bringsMentioned in this episode:7 Layer Studio: https://www.7layerstudio.com 7 Layer Studio Instagram: https://www.instagram.co/7layerstudio/ SOMa AMEN Facebook Group: https://www.facebook.com/groups/1568313443493100/ To connect with Rachel, head on over to her channels:Instagram: https://www.instagram.com/rzorel/ LinkedIn: https://www.linkedin.com/in/rachelzorel Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.