Allen Adamson - Focus and Forte: How Niching Down as an Agency Drives Success

Joining me on this episode is Metaforce co-founder, NYU Stern adjunct professor, and author Allen Adamson who believes that focus drives success and that going deep before going wide opens up even more opportunities for you and your career. For Allen, niching down does NOT restrict your brand's potential. It's all about figuring out what you're good at, honing those abilities, and delivering them well.We talk about: His passion for film that he applied to advertisingHow he uses the intersection between business and creativity to solve nonlinear problemsStarting his first job in New York at the age of 19 and how he landed his prestigious role at Landor AssociatesShifting his career from in-house brand management to the agency side to better utilize his creativityThe challenge of involving your client in the process without expecting them to have perfect creative judgment right awayHow creative decisions as judgment calls that don’t necessarily have right or wrong answersBuilding his personal brand to put himself and Landor on the radarHow he came to write branding books to establish himself as a thought leader in the industry and win more client attentionWhy he thinks staying connected in what’s going on in the market is the most important criteria for business successThe importance of being able to anticipate change and manage it in a fast-changing worldHow he built Metaforce as a consultancy that goes beyond consultancies that simply define problems or only sell solutions they can makeWhy he believes having the right team is a key to successHow he sources talent through referrals and word of mouthCounseling clients when they’re chasing over the new “hot” thing like TikTok or ClubhouseHis mantra for success that revolves around genuinely enjoying what you doMentioned in this episode:Allen Adamson’s published works: https://us.macmillan.com/author/allenpadamson Metaforce: https://www.metaforce.com/ To connect with Allen, head on over to his channels:Email: allen@metaforce.comInstagram: https://www.instagram.com/allen.adamson/ LinkedIn: https://www.linkedin.com/in/allenadamson/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.