Amy McGlinn - Catching Fire: Affecting Change Through Words and Work that Matters

Joining me in this episode is Amy McGlinn, an exceptionally talented copywriter and strategic marketing consultant who uses her skills in the written word to show up for people, give value, and inspire change in their business.. Deeply experienced in content writing and conversion copywriting, Amy knows exactly how brands can express their values in a way that’s irresistible to their audience.  We discuss:Why she believes words are powerful in creating changeHow she learned copywriting “the wrong way”Restarting her career after taking a break to focus on family and deciding that if she was to reinvent herself, it had to be as a writerHow she made the jump into copywriting through UpworkWhy it took her 10 hours to write her first ever writing job and how it ended up paying off and resulting in a 3-year business relationshipHer advice on seeking the help of successful people in the same field early on in your career to leverage their expertise and later on, their clients and network tooHow she developed her own brand by watching how other people did it and succeededWhy LinkedIn was always 100% her choice for marketing her services“Reading to write”,  “teaching to learn”, and how she used these to find her favorite way to create contentThe top three things creative professionals should do to leverage LinkedInWhy likes, comments, and shares mean more on LinkedIn because the algorithm favors an open networkHer top three advice on how designers can attach copywriting to their services to be more well-rounded and marketableAn analogy based off of logs close together catching fire and how she used this to describe transformation and growth that’s inspired by collaborations in mastermindsThe story of how she had the idea and the goals but how joining my Brand Design Masters Guild gave her the confidence to put those into action  Her Rapid Fire 10 answers include why her spirit animal is a turtle and what she would tell her 20-year old selfHer personal mantra inspired by Don Miguel Ruiz’s book The Four AgreementsMentioned in this episode:My Brand Design Masters Guild: www.philipvandusen.com/mastermind  Seth Godin: https://www.sethgodin.com/ The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 The High 5 Habit by Mel Robbins: https://www.amazon.com/High-Habit-Take-Control-Simple/dp/1401962122 To connect with Amy McGlinn, head on over to her channels:LinkedIn: https://www.linkedin.com/in/amymcglinn/ Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen  LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.