S1 Ep10: Sedge Beswick - Founder of Influencer Marketing Agency SEEN Connects and Former Global Social Media Manager at ASOS

Sedge Beswick is the Founder and Managing Director of SEEN Connects, an award-winning, innovative, globally based influencer marketing agency. In 2019, she launched Connects Cast, an off-shoot podcast production company hailed as ‘the new wave of influential sound.’ Having previously worked at Red Bull and Three UK, Sedge moved to ASOS before setting up Connects, working as their Global Social Media manager taking them from a lesser known fashion hub, to the world’s most visited e-commerce clothing site. Her current client list includes:  Nike, Very.co.uk, Jo Malone London, Jack Daniel’s, Facebook and Instagram.


I love Sedge’s story - she actually got her start in the digital space from entering a competition on social media when she was a student at Uni. We talk about her time at ASOS and how she grew their online social presence globally, and her transition to then launching her own influencer marketing agency in London.  We chat on why she also launched Connects Cast, a podcast production company and why she feels podcasts are the new wave of media. Lastly, we get into what she feels is next when it comes to social media and the influencer marketing space, emerging platforms, IGTV, changes on the IG/FB front, and how Sedge sees the space ultimately evolving in the future.


Check out Seen Connects here: http://seenconnects.com/



Follow Sedge here: https://www.instagram.com/sedgebeswick/

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