Million Dollar Email Marketing Strategies - with Mounir Bourferdou

Mounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to an entrepreneur co-founder of The Greenhouse solving eCommerce brands' digital marketing problems. Before The Greenhouse, Mounir Co-founded 2 eCommerce brands that failed; the third time's a charm co-founding The Greenhouse while in my last year of college. Over the last 2 years, we had the opportunity to work with more than 30 eCommerce brands on their email and SMS marketing and helped generate about @20M in sales.  In this episode, you will learn What are the key elements of a high-converting email campaign that can drive significant revenue growth How important is segmentation in an email marketing strategy, and what are some effective ways to segment customers to maximize revenue potential Top strategies for scaling an eCommerce brand's email revenue from $100,000 to $1 million How crucial is it to maintain a healthy email list, and what are some best practices for list management and hygiene Examples of a brands that have successfully grew their email revenue from $100,000 to $1 million For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen:  Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.  Thanks for listening. Be sure to subscribe and leave a review.