Leveraging Customer Reviews for Reputation Power - with Scott Brandley

Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for placing reviews strategically on websites. He also emphasizes the impact of reviews on search engine rankings and consumer behavior. In this conversation, Scott Brandley discusses the importance of online reviews and reputation management for businesses. He explains how businesses can leverage customer reviews to improve their reputation and attract more customers. Scott also shares strategies for incorporating user-generated content into marketing efforts and turning negative reviews into opportunities for growth. He emphasizes the value of empathetic responses to negative reviews and the impact they can have on consumer perception. Overall, the conversation highlights the significance of online reputation in building trust and credibility with customers. Key Episode Takeaways: Strategic partnerships with review platforms are crucial for leveraging the power of online reviews. Placing reviews strategically on websites, such as on the homepage, landing pages, and product pages, can significantly increase conversion rates. Positive reviews and a high reputation can influence search engine rankings and consumer behavior. Customers often search for reviews on Google to assess a brand's reputation before making a purchase. Redirecting customers to different review platforms after a purchase can help improve overall ratings and reputation. Online reviews and reputation management are crucial for businesses to build trust and credibility with customers. Businesses can leverage customer reviews to improve their reputation and attract more customers. Incorporating user-generated content, such as customer quotes and testimonials, into marketing efforts can enhance social proof. Negative reviews can be turned into opportunities for growth by responding empathetically and resolving customer issues. Empathetic responses to negative reviews can have a significant impact on consumer perception and trust in the brand. If you feel Scott and his team at Shopper Approved can help your business, you may visit: https://www.shopperapproved.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.