Kickstarter to Retail: The eCommerce Journey - with Casey Hill

Casey Hill is currently the Senior Manager of Growth at ActiveCampaign In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail  What are the top considerations for an eCommerce brand looking to make a successful leap into retail outlets Based on the current trends and your experience in growth strategies, what is the next big shift or opportunity for eCommerce businesses, and how can they best prepare for it For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.