F2P Game Startups: Keep Going or Tap Out? ft. Michael Martinez (CEO of FunCraft)

OUTLINE:
0:00 Intro 
0:33 The "brutal" game dev environment  
2:11 Current market environment vs. before 
3:50 More about Funcraft and the business situation 
8:15 Funcraft's biggest challenge 
9:40 How do you determine what game to make? 
11:52 Biggest lessons and challenges of startups vs. big companies to achieve success 
14:54 Challenge of new game dev from big companies 
17:20 Lessons for mobile gaming startups in current market environment 
19:50 Focus vs. "don't bet the farm" 
22:12 Keep going or do you tap out? When to pivot or quit? 
26:55 The benefit of just being alive 
28:20 Current primary challenges 
31:45 Thoughts around selling your company  
34:10 Advice to new entrepreneurs in F2P gaming 
36:30 Thoughts on current marketing challenges 
39:40 Future trends and opportunities 
41:50 Final thoughts on state of market and overall market outlook 
43:05 How to reach Michael
👇 EPISODE LINKS:
- Michael Martinez, CEO of Funcraft: https://www.linkedin.com/in/martinezmichaelj/
- FunCraft: https://www.funcraft.com/
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