Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery

I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook."  
Listen to this Q&A between me and Matt!  
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OUTLINE: 
0:00 Intro 
1:01 Matt's 19-Year Background & Current Business 
2:24 High-Level Framework for Thinking About LiveOps: How to Survive?
7:10 How to Deal With Low KPI Metrics? ROI-First Approach 
12:57 Coming Up With Improvement Initiatives 
15:39 How to Gauge Initiative Impact Through Multi-Variate/Split Testing? Stat-sig or Not? 
19:00 New Game Dev vs. Live Operated Games 
21:50 What Should a Live-ops "Playbook" Include? 
27:12 Biggest Mistakes & Learnings from Matt's Experience 
30:10 Recommendations on Critical Best Practices / High ROI Areas 
33:48 Why Aggressiveness is Critical in Multivariate Testing? 
37:38 Final Recommendations - Need to Understand UA, Why CPI Goes Up?  
👇 EPISODE LINKS:  
- Matt Emery: https://www.linkedin.com/in/matthewemery/
- IAP Merchandising Playbook #1| Special Offers that Sizzle: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-1-special-offers-matthew/
- IAP Merchandising Playbook #2| Visual Hierarchy: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-2-visual-hierarchy-matthew/
- IAP Merchandising Playbook #3| MVP Store Design: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-3-mvp-store-design-matthew/?trackingId=vtcxmGEzQWK04H3PDuD2lw%3D%3D 
😃 —CONNECT WITH ME! —  
• MY INSTAGRAM → @jokim1 
• TWITTER      → @jokim1 
• LINKEDIN      → https://www.linkedin.com/in/jokim/

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