Episode 78: Do shock tactics work?

The reason we are talking about this today, is because this tactic is often used in workplace safety videos and we ask whether or not it works for everyone, how well it works for workplace safety and whether its even ethical in the first place, regardless of its efficacy.  Topics:Deciding to discuss shock tactics/threat appeals in the podcastDo they have a place in organization safety management?Ethics behind using fear tacticsThe research paper introductionAbout the authorsHow does fear connect with persuasion?Too much fear-mongeringAdaptive vs maladaptive response to the message General problems with research in fear messagingPractical takeawaysSix things that determine how people respond to the message: The severity of the fear SusceptibilityRelevanceEfficacy The wear-out effectThe credibility of the message Quotes:“Just because something is effective, still doesn’t necessarily make it OK.”  - Dr. Drew Rae“The amount of fear doesn’t seem to determine which path someone goes down, it just determines the likelihood that they are going to hit one of these paths very strongly.” - Dr. Drew Rae “Communication which gives people an action that they can take right at the time they receive the communication is likely to be quite useful. Communication that just generally conveys a message about safety is not.” - Dr. Drew Rae Resources:Griffith University Safety Science Innovation LabThe Safety of Work PodcastFeedback@safetyofwork.comThe role of fear appeals in improving driver safety (Research Paper)