Designing the first genderless voice with Emil Asmussen

DYL X D&AD Impact series with Wood Pencil Winners – Meet Q
In the fourth instalment of our exclusive series with D&AD, Vince chats with Emil Asmussen the creator of Meet Q, the world’s first genderless voice for AI.
The project was launched alongside Copenhagen Pride and has since received immense global coverage from the BBC, Fox News, The Guardian, The World Economic Forum and was even selected as a research partner for the UN Women program.
Many of us are unaware that gender bias has long been engrained within society and technology companies are only further cementing this issue through the placement of specific voices for different roles. Meet Q is an example of what the future holds if we break down gender stereotypes; a future of ideas, inclusion, positions and diverse representation in technology.
Listen in as Vince and Emil discuss navigating the intricacies of creating a genderless voice from design, narrative to physical construction and how despite the immense praise there was some backlash from an unlikely source, right wing conspiracy movement QAnon.
The pair also touch on the difference in creative journey when a project is self-initiated and when it is client led.
Enjoy!
Meet Q - The Genderless Voice - D&AD
Emil Asmussen
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