Designing a culture driven business with Ben Kerr

Architects and building materials are synonymous, but an inquisitive entrepreneur with a passion for using natural materials to create spaces with soul has flipped the architectural surfaces industry on its head. With his collaborative approach, premium product and innovative approach to business Ben Kerr, the Founder and CEO of Eco Outdoor, has the world’s leading residential architects knocking down his door. 
 
Kerr’s hugely successful – now global - business with over 100 highly engaged employees supplies and installs natural architectural surfaces and outdoor furniture to architects in Australia and the USA. In his early days Kerr studied history and economics in London and went on to work as a political researcher for TV. After flunking an interview with the award-winning current affairs program Insight, he decided to help his landscaper brother and saw an opportunity in product. With what started as a pile of pebbles he’s created an international design-led business with purpose focused on his love of modern history and architecture.  
 
Listen in as Vince and Ben discuss the role products play in design, how to ignite and direct passion in people, and how the pallet of materials used to build China’s ancient cities are very similar to those we use today. See omnystudio.com/listener for privacy information.