5 Ways to Take Advantage of the Halo Effect in Your Business

The Halo Effect is when you believe a product is good based on other external circumstances unrelated to the product itself. In your business, that can include how you dress, the professionalism of your business cards and documents, and even how you speak. All of these things and more can impact a client's perception of the quality of the product you offer. In this episode, we'll discuss the Halo Effect and how to take advantage of it in your personal business.