201 Marketing to Attract More of What You Love (feat. Karen Reyburn, CPA)

Episode 201
FACULTY: Karen Reyburn, CPA
CLASS: #SocialStudies
In this podcast episode, Scott interviews Karen Reyburn, CPA, and owner of We are PF. Karen talks about building her brand and business, highlighting the importance of authenticity, creativity, and adaptation in the evolving landscape of accounting and business consulting. From the origins of her brand colors to her approach to social media marketing, Karen provides valuable lessons and experiences that resonate with entrepreneurs and professionals alike.
Shout Outs:
We are PF
Chapters:
00:00:00 Introduction
00:06:51 Being Unique by Being Yourself
00:09:26 Origin of the Brand Colors
00:20:49 Social Media Creativity
00:30:39 Makeup of the Business
00:32:08 Karen's Author Journey
00:48:23 The Second Book
00:50:36 Pivoting with Clients and then Losing Them
Connect With Us On Linkedin!
Karen Reyburn
https://www.linkedin.com/in/karenlreyburn/
We are PF
https://wearepf.com/
Scotty OKR Scarano
https://www.linkedin.com/in/scottscarano/
Accounting High
https://www.linkedin.com/company/accounting-high/
https://www.accountinghigh.com/
Tags:
accountant marketing, building accounting brand, branding for accountants, creative accountants, marketing coaching, Scottish accountants, CPA creativity, accounting firm culture, accounting niches, ideal clients, business growth, author insights, self-publishing books, accounting industry, audience focus, brand colors, brand identity, marketing strategy, entrepreneurial mindset, business pivots

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