127 Ambitiously Crossing the Burnout Bridge (feat. Serena Shoup, CPA)

Episode 127 | Recorded November 18, 2022
In this episode, Scott talks to Serena Shoup, CPA about her journey from college to becoming a CPA and eventually starting her own business. They also discuss motherhood, work-life balance, personal branding, and the importance of being intentional with social media. Tune in to learn more about Serena's story and insights on building a successful career while still prioritizing family and personal growth.

Who is Serena?

Ambitious side hustles to motherhood

Building the business so that there was more family time

Business development and helping others

Music and creativity

The employees

What is work? Family burnout, little sacrifices

Delegation

Wanting to throw in the towel

Personal brand issues

Rebrand

Ego, teams, soft skills

Being relatable

Self-confidence and age

The future, the burnout bridge, social media

You are the product

Social detox

Social media manager

Being intentional

Wrapping up


All the Shoutouts:
ADP, Microsoft Dynamics, Upwork


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