113 Universal Accounting Class (feat. Roger Knecht)

Episode 113 | Recorded October 31, 2022
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In this podcast episode, Scott and Jason talk to Roger Knecht PB, PGE, VB, President of Universal Accounting. Our hosts and Roger provide valuable insights into building a successful accounting practice, from branding and coaching to pricing and profitability. Whether you're an accountant looking to grow your business or simply interested in the accounting industry, this episode is definitely worth a listen. So, tune in and hear from Roger, Scott, and Jason on how to Build a Profitable Premiere Accounting Practice.

How did Roger get into the space

Branding and Logos

Becoming the third president of Universal Accounting

When do companies need Universal?

How to implement the help with coaching versus advisory

Athletics analogy

Teaching accountants to be coaches

Issues people have learning to coach

What are accountants scared of?

CFO service margins in sole versus firm

Different business structures, services, and profitability

Bookkeeping versus Accounting

Accounting is the language of business

Pricing Accounting and CFO

Mentor, Advisor, Consultant, and Coach semantics

CPAs

What does Universal call different roles?

CEO model or Partnerships?

Different business structures

A success story

Doing the work the right way

The accountant’s accountant: The business coach

Single line items and bad bookkeeping

Advertising lines

Being the CEO and President of a family business

“I fired my wife”

It’s not personal, it’s business

Back to Universal logos

Where to find Roger & wrapping up


All the Shoutouts:
Universal Accounting, Netflix, Harry Potter, Exxon

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