Wilson Yanaprasetya: Warung Tech Deep Dive, Bridging Social Gaps & A Different Kind of Happiness - E328

In this discussion, Wilson Yanaprasetya, Cofounder of Dagangan, and Jeremy Au talk about three main themes: 

1. Motivation Behind Dagangan: Wilson narrated the striking disparities between supply and demand he witnessed when he moved to a different city and discovered the same ice cream he couldn’t buy back home was more affordable and accessible. His upbringing in a Tier III city played a crucial role in the building of Dagangan with his cofounders who hailed from similar backgrounds. They realized the pressing need to address inequity and wanted to bridge the gap, ensuring that people, irrespective of their location or socio-economic status, had equitable access to products. 

2. Warung Tech Deep Dive: Wilson shared a comprehensive overview of Warung Tech’s varied approaches from radical, disruptive innovations that aim to overhaul traditional systems to more nuanced models designed to enhance and integrate with existing supply chains. He highlighted the importance of tailoring strategies for cities ranging from Tier 1 urban centers to the often overlooked Tier 3 and Tier 2 towns to ensure Warung Tech’s solutions are relevant and impactful. He also elaborated on its financial aspects, emphasizing the nuances of contribution margins, gross margins, and Gross Merchandise Value (GMV). 

3. Experiencing a 'Different Kind of Happiness': Wilson elaborated on how his tenure at Northstar Group equipped him with a foundational understanding of building sustainable businesses, emphasizing the importance of relevant metrics that ensure business health and longevity. He discussed the essence of “a completely different happiness”, or the joy derived from creating, leading, and scaling a startup that’s different from the satisfaction of investing in one. As a founder, the happiness stems from the firsthand challenges faced, the teams built, the culture nurtured, and the tangible impact made, whereas as an investor, the contentment arises from identifying potential, nurturing growth, and witnessing a startup's journey from infancy to success.

They also discussed the importance of cultural adaptability in the tech industry, the evolving consumer behavior in Southeast Asia, the vital role of technology in bridging societal gaps and promoting inclusivity, leadership in times of uncertainty, and the power of mentorship in nurturing the next generation of tech leaders.

Watch, listen or read the full insight at https://www.bravesea.com/blog/wilson-yanaprasetya

Get transcripts, startup resources & community discussions at www.bravesea.com

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