$1.5B ByteDance Tokopedia Investment with GoTo For TikTok Shop, Indonesia E-Commerce War & Winners. vs. Losers - E356

In this episode, Shiyan Koh, Managing Partner of Hustle Fund, and Jeremy Au talked about three main topics:

1. $1.5B Bytedance Tokopedia GoTo Deal Analysis: They discussed ByteDance's $500 million payment to acquire a 75% stake in the merged entity of Tokopedia and TikTok Shop Indonesia. This would create the new Indonesia e-commerce market leader with 40% market share. ByteDance committed to investing a future $1 billion into the operations of the new entity, which will contractually not dilute GoTo's 25% minority stake. The deal was motivated by TikTok's need to resume its Indonesia operations after a ban by the Indonesia government, Tokopedia's -0.4% adjusted EBITDA as % of GTV (Q3 2023), and the opportunity to create the #1 Indonesia e-commerce platform with larger economies of scale, a new media-led growth engine and a wider seller base.

2. Indonesia E-Commerce War: They discussed Indonesia's $52B e-commerce market: Shopee (36% market share), Tokopedia (35%), Lazada (10%), Bukalapak (10%), TikTok Shop (5%), and Blibli (4%). They explained how this consolidation reflects the regional trend of increasing focus on efficiency, logistics, and leveraging technological synergies to gain dominance, similar to Uber Southeast Asia's strategic sale to Grab to concentrate on core markets. Credit goes to Momentum Works and Freeman Ding for their analysis.

3. Winners, Losers, and Future Moves: They identified Indonesian consumers as clear winners due to continued intensive competition on lower prices and innovation in services, similar to the Uber vs. Grab vs. Gojek rivalry. They also discussed other beneficiaries, how this reflected the growing maturation of the region for M&A activity, and how competitors like Grab and Sea Group would react to this market development.

Shiyan and Jeremy also talked about the challenges of founders fundraising during the holiday season and their own upcoming family vacation plans.



Watch, listen or read the full insight at https://www.bravesea.com/blog/bytedance-tokopedia-investment

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