What Does TikTok Have To Do With SEO? | Ash Liddell | #TwSEOs 64

Ash Liddell is an SEO Content Strategist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what TikTok has to do with SEO.TikTok is at the centre of pop culture. As well as being the fastest growing social platform, it has already amassed its own lexicon - FilmTok, BookTok, and yes, SearchTok. Chances are your audience are on TikTok - as are your competitors.Have you noticed the platform influences its users to search? It's a subtle CTA but they suggest search terms in every video watched. It is only a matter of time before SEOTok takes off.Why does this matter?It matters because TikTok is more than a Social platform. It is also a Search platform - one that's a legit threat to Google Search, perhaps...Why should SEOs - and wider marketing teams - take TikTok, as a search engine, seriously? Ash Liddell and I discuss on this episode of Talks with SEOs (#TwSEOs).Watch the video conversation with Ash on YouTube.Ash on LinkedIn:https://www.linkedin.com/in/ashley-liddell-seo/Ash's website:https://www.ashleyliddell.co.uk/_________________________________________________________________Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.