E-E-A-T: Bigger Than Just SEO | Jake Gauntley | #TwSEOs 71

Jake Gauntley is the Senior SEO Account Director at Reprise Digital UK. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss E-E-A-T.Marketers relate E-E-A-T to SEO. However, it isn't related to just SEO. It is no coincidence that Google added the extra 'E' as AI came into the public consciousness.The extra 'E' should serve as a reminder that we (SEOs) optimise websites for users - real human beings who want their search satisfied with human-lived experiences.From a certain point of view, you could say E-E-A-T acts as a guide (with reward systems behind it) for businesses to remain connected with people in a digital ecosystem that will rapidly become consumed by artificial intelligence. Jake Gauntley and I discuss on this episode of Talks with SEOs (#TwSEOs).Watch the video conversation with Jake on YouTube.Check out Jake on LinkedIn._________________________________________________________________Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.