The Price is Right

How do you price in a tough economy? 
How do you price in any situation?
How do you articulate the value-based outcomes your product or service will create?
Pricing has always been an art. Being told you were a close 2nd in a competitive pitch. Maybe no decision at all. 
In this week's episode,, Jonathan "Jonny" Adams from SBR Consulting joins me to discuss this and more.
We cover :
What is Jonny seeing in the market today?
How are the economic head winds impacting different markets?
Why negotiating with yourself is not a good place to start.
What are your tradeables?
What framework you should follow to articulate value.
We have a "Come on Down, the Price is Right" moment.
A bonus of what is Jonny's go-to BBQ recipe on his ceramic grill.
 
Connect with Jonny on LinkedIn here >>> https://www.linkedin.com/in/jonnyadams/ 
Learn more about SBR Consulting here  >>> https://sbrconsulting.com/