The Fractional CMO

In this episode, I am joined by the brilliant Andy Culligan.
Andy describes himself as :
"Fractional CMO, dipping the toe in CRO water. Salesperson stuck in a marketer's body." who talks about #sdrs, #tech, #sales, #martech, and #marketing.
 
I have known Andy for a while now, and he has been kind enough to have me a guest on a few of his webinars, hence it is a pleasure to finally pin him down to be a guest on the show.
 
The disconnect between Sales & Marketing functions is well documented and is now, more then ever, critical that we address it. 
 
The question is how?
 
This where Andy comes in. Andy has been there and done it as a CMO across B2C and B2B, both in the high volume game as well as large enterprise, in SaaS Tech world.
 
We cover off Andy's career, and how this experience has shaped his thinking in the role of marketing and how it needs to work with Sales.
 
As you will hear, we have debate around what this relationship be, who serves who?
 
Andy is very honest in how he understood lead generation in the early part of his marketing career, or dare I say it - didn't understand.
 
Building on this, he shares what he did about this and how. 
 
We discuss what the role of marketing should be tomorrow versus what it has been.
 
Andy shares his views on what data and metrics marketing teams should, and shouldn't measure - which is illuminating, to say the least. 
 
Andy is honest about the mistakes he made in the past and what we can learn from those.
 
We could have talked way beyond the 50 mins on this one, but for the first time ever, I have messed up my diary management - there is always a first. We end somewhat more abruptly than I normally would - sorry Andy!
 
This is a brilliant listen, thank you to Andy.
 
You can follow him on LinkedIn - https://www.linkedin.com/in/andy-culligan/
 
As well as learn more about how he can help your business as at : www.andyculligan.com 
 
As always, thank you for taking the time to listen.
 
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