The Past, Present and Future of Influencer Marketing

Influencer marketing has been around longer than people give it credit for - though in its current form it might look a teensy bit different to how it did in the ‘90s or even earlier. We’re taking a trip down memory lane, looking at the brand collaborations and marketing moments that laid the foundation for influencer marketing as it exists today in all its measurable, strategic glory.
From there we’ll be jumping forward in time for a glimpse at what the future holds for the channel, offering the three trends Cure Media believe will come to define the next era of influencer marketing.
We’re talking about:
Pop culture moments that set the scene for influencer marketing’s place in the spotlight
The biggest changes between influencer marketing then and now
And what comes next in the channel’s evolution