Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
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Join us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for captivating Gen Z's heart? Step inside the universe of data-savvy beauty marketing, see why brands like CeraVe are Gen Z's favorites, and get some expert tips on how to keep up with the ever-changing social media wave. All in a crisp 15 minutes!
You’ll also learn:
The nuances of turning data into actionable insights
Innovative strategies to always be a step ahead in the beauty industry
How top brands pinpoint and harness emerging trends on social media platforms
Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z