The New Era of Supply Chain: AI-Driven Sustainability with Jag Lamba

In this week's episode of the Sustainable Supply Chain Podcast, I  had the privilege of hosting Jag Lamba, the founder and CEO of Certa. Jag delves into the transformative power of Certa's AI-driven platform, a beacon for Fortune 100 firms navigating the complexities of compliance, risk, and ESG on a global scale. Our conversation unveils the critical role of gathering primary data for Scope 3 emissions, an essential step towards achieving net-zero goals and a testament to the evolving landscape of sustainability in supply chains.Jag's insights into the tangible ROI of sustainability initiatives are a clarion call to action. He illustrates how leading with sustainable practices is not just good for the planet but a strategic advantage in today's competitive market, offering better access to capital and aligning with the values of a discerning workforce and customer base.The narrative shared by Jag is a compelling mix of personal journey, professional milestones, and a forward-looking perspective on the indispensability of sustainability in business. As the world stands at a crossroads, Certa's platform emerges as a critical tool for enterprises committed to making a meaningful impact on their supply chain sustainability.This episode is a must-listen for anyone keen on understanding the intersection of technology, sustainability, and business strategy. Jag's story is a powerful reminder that in the quest for sustainability, innovation, and ethics go hand in hand, shaping a future where doing good business is synonymous with doing good for the world. Join us on this enlightening journey as we explore the frontiers of sustainable supply chains with one of the sector's leading lights.Don't forget to check out the audio version of this episode at https://youtu.be/6xd_DPQb7UwElevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Lorcan Sheehan Olivier Brusle Alicia Farag Luis Olavarria Alvaro Aguilar And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Digital Supply Chain episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.